The Problem
The client’s website lacked effective search engine optimization (SEO), which limited its visibility and traffic. Additionally, the user interface was not optimized, leading to a less-than-ideal user experience that could potentially deter visitors from engaging with the website.
The Goal
The goal of the project was to improve search engine visibility by implementing strong SEO strategies and to enhance the user experience by making UI changes. These updates aimed to increase traffic and engagement on the website.
Solution & Key Features
The project involved implementing Google Analytics and improving SEO to boost search engine ranking. An Instagram carousel was added to the site to showcase social media content, engaging users and providing dynamic content. Several UI enhancements were made to improve the overall layout and functionality, ensuring a more seamless user experience.
Outcome & Impact
The project was completed successfully and on time, resulting in a more visible website on search engines and a more engaging user interface. These improvements led to better website performance, user interaction, and overall satisfaction.
Achievements
All project objectives were met, including the completion of SEO optimizations, the integration of an Instagram carousel, and the successful UI enhancements. The project was delivered on time and met the client’s expectations for increased website traffic and improved user experience.